Monthly Archives: May 2010
I’m looking forward to class tomorrow — this is the fun part when we get to hear what the clients think and incorporate the feedback. I’m hoping the criticism isn’t too bad and we’re able to work with the designs we have made thus far. Between Alex’s bright designs and my liberal headlines, I feel there is some really good material in there. Although I wish the feedback would have been given earlier this week, so we could have revised and presented new options this week, I’m looking forward to finalizing and completing this project. I also think that if everyone can be given some concrete direction and take a task, we may be able to successfully complete the portfolio. I’d like to complete it the sooner, the better.
Making progress… I think? Last week was really a wash for me. Again, I’d love more direct direction.. for the last two weeks of class. As far as signage for City Farm, we discussed that we need to address what the client was actually look for. From this, I concluded that more than one team member needed to take a stab at the signage, rather than one person, to bring some fresh perspectives. So two others in the group did their own take on the signage, and I updated and refreshed mine. I made the background and look more organic, look out a lot of the bright colors, kept the images simple, and added some creativity and “Freshness” to the taglines. It seems the client is willing to take an edge with the campaign and I tried to incorporate this into the updated signs. This week we will be voting on the favorites of the signs and presenting to the client. I hope that the client likes at least one perspective, thus giving us light at the end of the tunnel that we will actually have a tangible end product by the end of the quarter. Goals for next week include finalizing and beginning the printing process, in addition to dividing tasks fort he final portfolio project.