Apple v Everybody – how do you plead?
Monthly Archives: April 2010
When our class decided to take on CityFarm – Chicago and St Joseph’s as a rebranding and redesign client, I was super excited to work with a local organization. Especially one that would allow us to take liberties with our work, being that our class has a myriad of talented backgrounds. For St Joseph’s I”m part of the logo redesign team and, as of this week, I’m glad to finally have some applicable work to do for this class. I got the chance to play with the existing logo and incorporate some of my creativity. As for CityFarm, I hope I’m able to do something similar very soon for the current logo and branding pieces. I think its a very interesting opportunity to select a local organization and run with it, but I have to say that I’m a little disappointed that we’re already half way through the quarter and I’ve just started applying my skills. That being said, I loved reworking a logo and I hope that my group will give feedback to improve and take the brand where we want to go.
I think that what’s going the best over the course of this project are all the ideas that are coming together and the initiative that everyone is taking to stay involved. I’m glad we’re able to show clients that just because we’re students, we can pick up the ball and run with it. Also, I like the delegation happening with the project owners.
I’m not so pleased with how slowly this course is moving. As I said, I think that this flexible project is a great opportunity, but over ten weeks, I don’t think its realistic. I’m disappointed because I feel that I will walk away fromt his class with very little new knowledge about design and maybe one piece for my portfolio. I’d love to get some more rigid assignments so I have more hands on experience.
Steven Krug preaches it. Google and Apple practice it religiously. The usability rules for websites are out there and they include information architecture – an effective and efficient way to structure digital information. I believe that so many websites fail at intuiitive content organization is a combination of the fact that sites aren’t employing usability testings and that consumers have very low expectations from their sites. Users are used to fumbling around in the dark and stumbling upon the answer or information that they’re seeking on websites. But why should consumers have to search high and low for digital content when the key aim of sites is to provide this information? Perhaps sites believe that the further they hide information, the further into the site the user will go. However, with millions and billions of sites available to the internet user, it is unrealistic to think that after 10 seconds of not finding what you’re searching for, you’ll move on to the next site that lays it right out for you. This is an internet user’s marketing with infinite options for news, literature, businesses, etc. and users will move on to the next site if the information architecture is ineffective. Iain Barker of “What is Information Architecture?” offers nine steps to better your content organization and simply states, “Effective IA must reflect the way people think.” It doesn’t matter thatn you can create a website, but that you are able to make it usable is key. When Facebook added too many unnecessary features or changes, there was backlash from users. Since ChicagoTribune.com’s redesign, I’ve favored its easy navigation over the NY Times’ cluttered and overwhelming pages. While Usability and Information architecture differ, IA is a component that makes up a website’s usability.